Griffintown is the perfect place to discover new designs! Hoping to add a touch of Montreal decor to your home? We went to West Elm for the launch of their LOCAL collection, all of it made 100% in Montreal.
In fact, West Elm is very well-known among Montreal artisans, who shop there regularly. For its part, the Brooklyn headquarters works closely with the team in Montreal and are always on the lookout for designers from our part of the country. As such, the Montreal store, as well as the other 79 stores in the chain, decided to include a selection of local products in their permanent collections, all to offer local designers an enviable showcase: "We are very happy to offer a showcase that will create links to the neighborhood and the Montreal art and design communities. We’re very proud!" says Josée Larrivière, manager of the Montreal location. She even gave a small presentation of this collection as well as what’s to come!
Without being too restrictive, the products were still selected carefully: "We knew we wanted something from all areas. We wanted art work, soaps, items for the kitchen ... we therefore posted an announcement via Facebook last year and later made our selections," says Josée. And that is precisely what we find there! Ranging from beautiful serving platters from Avenue Coloniale, to art from Lysa Jordan’s Atelier 64 workshop and decorative paddles from Ropes and Wood, they have everything you would need to decorate your home.
The products are quite affordable and fit nicely with the condo styles found in surrounding real estate projects, such as Lowney sur Ville. As Josée puts it, "These are the kinds of products that make great gifts, especially for someone who has just moved. It's always nice to be given a housewarming gift! Everything is modern and fits perfectly in a contemporary environment."
We didn’t hesitate and went straight to West Elm to discover the LOCAL collection that will remain in store until next year, possibly even longer: "We’d love to expand the collection! We are very proud of this project, so we will wait and see what people like or want in order to evolve and expand everything!" concludes Josée Larrivière.
995 Wellington Street, Suite 100